I partner with small to medium sized businesses to help them run profitable pay per click campaigns using Google Adwords. This entails driving traffic or directing web visitors to their website pages.
Today, almost every business has a website and if you have a website, it requires decent exposure. In marketing terms this is referred to as reach.
The digital age has empowered marketers to do this effectively by using pay per click advertising. A person will type a search query into Google search and the first page results will display pay per click ads that appear at the top and bottom of the page.
As searchers are scanning the ads, they will click on one or more that catch their attention and land up on your website. This the place where you can convince them about the excellent quality of your products or services, offer competitive pricing and promote special offers and other great deals that will encourage them to purchase or transact with you.
Digital marketing has empowered you as the business owner to be more confident about capturing quality leads. Visitors that may have an interest in your products or services and perhaps even be ready to purchase what you have to offer will be coming directly to you and not the other way around.
This is why Google Adwords works.